One thing about that Burger King commercial is that it is doing its job and doing it very well. Not only are we all talking about it, we actually remember what it is for. Although there are a number of advertisements that are well made or funny or strike an emotional chord, a lot of those are not good advertisements because the viewer remembers the ad but not who or what it is advertising.
An example: I know the “what’s uuuuuup” guys were very popular for quite a while, but what were they advertising? Some king of beer, I think, but which one I don’t know. And there were a series of very cool car commercials with great music and people driving while the front seat passenger “danced” to the music, but what brand of car was it for? I think it might have been something Japanese but I don’t remember.
So whether you like the commercial or not, it is very effective.