Pfft. I love the e-trade baby! Come on, he’s hilarious. As to answer the Q, the e-trade baby doesn’t change my opinions either way on babies (which has always been that they are adorable). It does make me like e-trade commercials more and wish for more funny commercials.
I hate seeing what I consider to be exploitation of children by inserting them in commercials that have nothing to do with children. It’s a blatant attempt to sway my thinking, and all it does is make me dislike the advertising agency, and the company that perpetrates it.
I am ambivalent about children in commercials, although the baby in the Quiznos ads was pretty funny. If eTrade wasn’t exploiting some kid in their commercial, they’d be exploiting some animal, and have the wrath of PETA-heads showering down on them like the Second Coming.