I don’t know that it teaches children to be green. I think it is extreme, and extremists often see themselves as a kind of vanguard that might help move society a bit in their direction. I don’t know if they see themselves that strategically.
However there is always a danger that your extremeness does the opposite of what you want. It turns people away, because you just look crazy, and they don’t want to be associated with that.
So there’s a delicate balance where you want to push people further in a direction—say being green (whatever that is)—without losing your credibility. In this case, the idea of a maximum carbon footprint might make people think about their carbon footprint, even if no on signs on to a commitment to use only a certain amount of carbon in their lives.
The problem is so much more complicated, though. How do you decide how much carbon you should consume in a life? What is your fare share? Exactly how bad is carbon? How bad is global warming? We know it will bring changes, but will they be all bad? What about if you do things to take up carbon as well as freeing it? What if you plant trees? Or find some other kind of carbon sink.
If I were teaching people about being green, those are some of the questions I would ask. I hate teaching based on emotions. My kids sometimes tell me, “you just killed another polar bear” when I leave a light on. Yet they want the air conditioner on all night. Or they’d rather take the car than ride their bike to camp. To me, saving twelve miles worth of gasoline is a lot more effective that saving the amount of electricity it takes to keep a few lights going for an hour or two.
However, much of the world is not interested in complicated problems with sophisticated answers. They want things to be simple. Use up your carbon and then die. Simple as that! It’s wishful, ineffective thinking and tactics, in my mind. I’d prefer that everyone understood that things are very complex, and that if they want to do something, they need to learn about the complexity. I don’t think the people behind that website understand that.