I thought this was interesting from Wikipedia:
“Jägermeister was originally marketed as a medicinal product; it was suggested as a cure for everything from coughing to digestive problems. It was used in World War II as a field anesthetic.
In Germany, it is still drunk as a digestif, sometimes humorously called Leberkleister (“liver glue”). It is also commonly used in small quantities around the home as an insect trap because flies and wasps are drawn to it.
The term Jägermeister was introduced in Germany in 1934 in the new Reichsjagdgesetz (Reich hunting law). The term was applied to senior foresters and gamekeepers in the German civil service. Thus, when the liquor was introduced in 1935, the name was already familiar to Germans. Curt Mast, the inventor of Jägermeister, was an enthusiastic hunter.”
I find it interesting that it serves both as liver glue and fly bait. I suspect that the inventor was “religious” about hunting, hence the link between the stag and religious symbolism.