Yep, it’s the one from the XM commercial. It seems there’s a lot of sceptics and critics on here. I have actually TRIED the product so I have a REAL opinion. My dog had really bad, itchy skin and shed out continuously. And, since there’s a money back guarantee, I tried it. Even the vet could not help me…except he kept putting my dog on steroids and medications that cost a bundle, had no guarantee and it cost me just to walk through the door.
Anyway, my dog has been on the Dinovite and the lickochops for about a year. NO MORE shedding! NO MORE itching and biting at himself all night long! And, the yukky odor he had is GONE! It took about a month for the odor to go away and about 3 months for the itching and shedding to disappear.
Read the ingredients; do some research. It makes sense WHY it works. You people are probably the same bunch who feeds their dog Beneful, the chicken feed for dogs!