Would you use a business named after a rival high school athletic team (also a nearby area)?
We are starting a Lexus, Toyota, and Scion auto service business and bidding on space now. Some of that space would be in a nearby school district who is our school district’s biggest rival and is not overly friendly… Our current name for the business uses a logo and some letters that are very close to our school district name. So, would you patronize a business with a close rival school district ‘image’? Thanks for your comments!
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