@TheLastMan Commercial effort is not only selling ‘stuff’. In this case it’s obvious someone trying to make a name for himself, maybe even getting a job out of it. Let me quote the article I linked to earlier, because I just know a lot of people don’t click on it, and keep bringing up the subject:
All this really means that Italian “guerrilla marketer” Andrea Natella is pretty good at what he does, except for that whole private domain registration thingy. Because Natella is the guy who registered the site on January 24, 2009. And Andrea Natella doesn’t hide what he does from the curious surfer who learns his name.
He’s a “sociologist specializing in marketing” and once wrote an article about the “origins of the subversive use of the hoax in Italy.” He runs GuerrigliaMarketing.it, where he defines “Guerrilla Marketing” as “a set of non-conventional communication techniques that achieves maximum visibility with minimum investment.” Natella also states on his site that the “memetic virus can replicate itself in the minds of consumers.” (source)
So yes there are commercial ties to a person, he created the hoax for personal benefits (experience and fame). For those of you that don’t know what is meant by a ‘memetic virus’, it is exactly what’s happening right here.