What's the average CPM for banner ads?
I’m needing information on CPM values for various verticals. For instance, if I have 10MM users on my automotive website, how much could I make from banner ads?
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It depends on the traffic. Not only how many, but also if they are recurring or new.
Do you know the rate of unique users, in relation to repeats?
Most ads I’ve seen cost a few cents per viewing, with an additional charge per click.
On online ad marketplaces like cj.com or abrite.com, you can find averages for specific advertisers and for each advertiser, average format performance.
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