@Ira9201 Integrated Marketing2.0 integrates four media components (traditional advertising (TV, radio, billboards); online (search engine optimization, internet marketing, online newsletters, email blasts); public relations (press releases, events, networking); social media (LinkedIn, Twitter, Facebook, social bookmarking, video, wiki) to generate value for both consumer and company. Most marketing efforts treat each component as a silo. They add other components to the marketing mix. Integrated Marketing2.0 Strategy breaks down barriers between silos by leveraging independent marketing efforts and stimulating cross fertilization. This seamless strategy builds upon each marketing effort and generates new marketing capital/value for the company. The results include; self generated growth of communities; increased customer base; reduced budgets; more optimal allocation of scare resources.