A little Googling reveals the site was created by Arianna Huffington and Chris Whalen. The site is not a scam, they aren’t directly selling anything and the search tool leads to legit banks.
The site promotes moving your money from large banks to small banks and credit unions. Since large banks so spectacularly harmed the economy in the past decade, that’s a laudable sentiment.
The site search tool brought up a large number of banks in my area. It appears to be doing as promised – showing independent locally owned banks without promoting one over others.
It tangentially promotes Institutional Risk Analytics , which is selling an alternative financial ratings system. Seeing how ‘traditional’ ratings companies ignored the obvious housing and credit bubble, that is potentially valuable.
MoveYourMoney isn’t going to topple the big banks. But at least they might help out some of the small ones and that I can get behind.