Anyone who’s dabbled with self help understands the need to free oneself from attachments. We become dependent upon things and/or people to the extent that our dependency prevents us being self actualized individuals.
Eventually we become aware that the study of self-help itself can become an addiction. We’re become so consumed with finding the perfect method or system to improve ourselves, but neglect the hard work of applying whatever principles we study.
It’s like anything else. The suppliers of the “helpful items” we purchase can’t have you become actually satisfied with your purchase. They will continually present you with a NEW AND IMPROVED whatever-it-is to get you to spend more money. They prey on your weakness while seemingly providing a “cure”. So it stands to reason that people dissatisfied with various aspects of their lives/personalities are prime candidates to purchase more and more self-help material.
Anyone who sticks with “self-help” long enough…and who understands what they’re studying…will eventually realize that they’re spending money on the same old ideas in brand new shiny wrappers. At that point they’ll either abandon “self-help”, find a new attachment/dependency/addiction or get down to putting in the work required to actualize the self improvement they seek.