I am in favor of privacy as much as the next person, but I got to wondering why it should be so important. For any kind of competition, privacy is important for obvious reasons. Beyond that, the only reason I could see for it is that we are embarrassed to have certain things about us known. So is that what it comes down to for most of us, fear of embarrassment? For example, I am not in competition with the government and I am not cheating it in any way, so why do I care what the government knows about me?