It just occurred to me that the Brits might not know what we Yanks are talking about re “The Geico Commercial.” Geico is a large auto insurance company here. They’ve been running a TV advert featuring a cute talking gecko (the lizard, a play on words of geico) to whom, for some reason, they decided to give a British accent. Then, using the basic premise of all US advertising firms: “The average IQ of Americans is 65,” they pound it into our brains, relentlessly, for months and months, every channel, deliberately making the adverts LOUDER than the actual show (I swear this is true—a “Big Brother” thing—they probably have video cameras on us as well), until every single human being in the US over the age of three knows who and what Geico is.
What they fail to realize it that we are so offended by this tactic, those of us with IQ’s above 65, that we would never, EVER buy their product. And that’s how our system works, see?