It may be that the ritual is simply a way of making the victim call out for help from a grownup, thus proving his or her helplessness. Alternatively, it may have started as a way of forcing the victim to grant the bully a title of respect—in Roman times, your father’s brother was accorded nearly the same power and status as your father. The form of “uncle” used in the Latin phrase (“patrue”) tends to support this theory, inasmuch as it specifically denoted your paternal uncle, as opposed to the brother of your mother (“avunculus”), who occupied a somewhat lower rung in patrilineal Roman society.
from the Word Detective.com