I fall in the category of preferring no cologne per se. The fresh shower is great. And the Alba mango shaving cream is wonderful on my husband.
I have a really refined sense of smell (from my profession) and sort of prefer more natural smells. That said, I have smelled Old Spice that was just great on some guys. Really caught my attention. And an old one call Ziziani that was killer on my brother.
I have a female friend who smells great in 7711 (or is it 1177?). Anyway it suits her and she smells great when wearing it.
But the reality is all smells, perfumes react with the body chemistry of the wearer and it is the combination that makes it “work”. So if you find one that your family or girlfriend really like, that is the one to stick with.