“Why do celebrities donate a few million to their charity of choice and is then broadcasted over the media for the next 72 hours nonstop?” could have been a better title for this question…
Yes, its a bit sad isn’t it? They throw a pittance to some charity and then bask in the glow of their good deed. Its a shitty PR stunt and all these people are in it together like some big circle jerk. Do eople really think that the bands and organizers from events like Live Aid don’t reap huge benefits? They get to employ all their buddies and pay themselves consultant fees all in the name of “charity”. “Charity” is celebrity/overly-wealthy speak for “how can we leverage this for our own benefit”.
Its the same way all these companies are “going green”. Celebrities are so much like companies. They’re totally narcissistic and very sensitive to what others think of them. Dropping some cash or giving a 5 minute dramatic act on Oprah about the cause célèbre is their way to have people with nothing better to talk about sit around and say “Oh that FILL_IN_OVERPAID_HACK_NAME is so nice the way they care about all those problems in Africa.” and go buy whatever they flog later that week.
If it wasn’t the hip-now-thing, they wouldn’t be there. If it was fashionable to dine on babies, they’d be doing it in a heartbeat.
Yes, I have issues with those types of people.