You have to restore moisture to the skin. I have the best results with Cetaphil cream (the kind in the round tub) There’s also a Wal-mart/Equate brand that’s cheaper. Aloe gels and Solarcaine products work well for temporary relief, but liberal amounts of Cetaphil work the best. Also turning a fan on will cool the area and just make life better. Make sure to use a moisturizer though, because using only a fan will just dry the skin out more.