I think the logo itself is great and am assuming that they would want to keep the branding identity consistent.
However, I have mentioned on more than one occasion that placing it on a shirt that’s a color best described as Baby-crap Brown does very little for brand identity or toward encouraging sales of the shirts.
What does brown have to do with creatures of the sea like Jellyfish ? Wouldn’t Blue or Green, or even plain white (since Dr. J is already turquoise) make much more sense in a sea context ?
It’s not even a nice shade like a dark Chocolate Brown with yummy associations (like Hersheys bars. Obviously it’s the fav. color of one of the guys, but why not give others of us more aesthetically pleasing options ?
There are several sites which offer an on-demand type of ordering so it’s not necessary to stock up on a bunch of different colors (which could get expensive) and setting up an ordering system would be easy.
That would at least be a start. Then if they wanted to consider other logo options, that could be included also.
But if they just put different logos on that horrendous background, they’ll still be suffering in sales. I’ll never spend good money on ANY article of clothing I’d never be caught dead in.
Obviously it’s someone’s favorite color, but my guess is they don’t have a lot of company there. If you took a poll on what’s your favorite color, what percent would choose brown ? Not too high would be my guess.
And especially not for Baby-crap Brown !