There are plenty of examples of what you’re asking about, but there are also good examples of things which are really trying to help. For instance, I like to read Men’s Health Magazine because of the many helpful articles that they write. They have topics on anything that might interest you so they don’t try and get you to buy anything but their magazine for advice. If you have an interest in getting into better shape, or eating right, they have articles on those, among other things. Then, there are those commercials from companies who are just trying to sell you a product. I think the products speak for themselves. It is best to think about what’s important to you first before you listen to the hype. Hype is what it sounds like: exaggeration for the sake of attraction. The models and athletes used in advertising is the hype. That is, the exaggerated result to attract you into their marketing scheme.