For us, yes. All of my family and friends live out of state, so we order gifts from Amazon and get the free shipping no matter how much the total is. We also use it often for the kids’ birthdays, because there isn’t a toy store near us. Our only option, unless we want to drive more than an hour, is Wal-Mart, and I’m not thrilled with the toy selection they offer.
My husband uses Amazon for reference books and art books. I don’t order much from them for myself anymore, now that I’ve found an online book swapping site that I love.