@flip86: “Why all the hate for energy drinks?”
I just don’t get it. Maybe I’m not the target audience. But when energy drinks came on the market, I thought, “There’s no way they can pull this off, right? I mean, we have kids drinks and we have coffee. Are adults going to stop drinking coffee and start drinking kids drinks?” Well, I was wrong. I admit it.
So, yes – it could be simply a “get off my lawn” moment for me. Or it could be a legitimate exercise to question how we went from thinking of Hi-C and Kool-Aid as the shit, sugar beverages we would give up after childhood to suddenly consuming it (and the branding that goes along with it) without embarrassment.
And I fully admit that I don’t have the stats on this. Maybe energy drinks are only consumed by children. But when was the last time anyone thought giving Kool-Aid to children was ok?