I’ve pretty much been indoctrinated by my dad that commercials are bullshit, and the source of all evil. The only time I pay attention to them is when they’re really loud and annoying. And the attention given is nothing more than annoyance.
There is absolutely nothing in commercials that can emotionally grab me, because most of them are so stupid and ridiculous. In fact, due to my own mindset on them, I don’t even understand how anyone is actually convinced by any commercial that your life won’t be complete if you don’t get whatever they’re peddling. One of my main problems with commercials is the scenarios they use to present something, which hardly, if ever, fits what real life is about. Therefore, because of this, any emotional poignancy attempted fails miserably.
Even movie trailers are misleading, and I believe you need like two years of college to put together trailers. ALL trailers look awesome. All of them. No exception. But that never means the movie itself will be…fuck commercials.