We listen mostly to community supported radio, and avoid commercials there. We rarely watch broadcast television, and when we do, we usually engage in other things when the commercial breaks occur. In fact, I often get mad at myself during the Super Bowl, because it’s the only time that I want to see the bazillion-dollar ads, but I forget to pay any attention to them. The ads in the previews at the movies are the ones where I am truly a captive audience; but even then, we’ll be checking our smartphones before shutting them down and having conversation, so we try to tune them out.
There are several billboards on one half of my commute, two of which are digital – which I think can be dangerous. Most of it is a crowded highway, so the billboards blend in with the buildings so I don’t notice them much. On the stretch of interstate where they are visible, I do notice those more.
On websites, I usually resize the page to effectively block out the ads – especially those annoying .gifs that are so distracting. I also hate the auto-play feature for videos people post on social sites. The ads that play before some shared videos are also obnoxious and I mute the sound then eagerly wait for the Skip button to appear.