1. They should all have a CMA, comparative market analysis, for you which will show what has sold in the last 6 months where you live, what is currently on the market, and what they estimate your house is worth.
2. Ask what they will do to market your property. Some of the spiel is bullshit. Every listing that goes into the MLs goes onto realtor.come. However, the realtor needs to pay for added pics, so you can ask how many photos will be available on realtor.com. I think the standard is 4. But if you search realtor.com yourself, you will quickly see as a buyer you want to see more photos.
3. See if they do open houses. I personally do not like open houses. Primarily they are for the realtor to find new clients on the buyer side. Open houses rarely sell houses, but they do once in a while.
4. Find out their commission rate (which sometimes is negotiable) and make sure the contract will speficy how much the buyer’s realtor will receive. You want the buyer’s realtor to get what is typical in your area, usually 3%.
5. Find out if they habdle the entire transaction. Some companies hand off the sale to another person once it comes under contract. You want the person you have a rapport with to take you through the whole process.
When you meet the realtor they will cover a lot of this and more without you even having to ask questions. They will have a presentation they do, and you will get to see how your chemistry is with them.