Since it’s someone who is considered a close friend, it depends upon their interests. Here are some items I have taken or sent to my SO, his family, and neighbors and why.
* Girl Scout cookies for the SO that keeps reading about them and has never tasted one.
* Twinkies (see above)
* Reese’s Peanut Butter Cups‘S-Peanut-Butter-Cups-Miniatures (see above)
* Candy Corn (see above)
* Snyder’s Pretzels because he assumed that Americans only eat soft pretzels that are often found in airports.
* Listerine Breath Strips This was unintentional. There were some in my backpack, and the first time the SO tried one, the impact caught him off-guard. He took the rest to work where all of these grown men working in a factory had fun trying it out with no explanation on the front end. It was the novelty factor.
* An Elvis Presley Swivel Clock I took it over to be a gag gift for under the Christmas tree, and it ended up being fought over by several family members. That man may be dead, but he is still worshiped by many non-Americans.
* A good friend requested that I bring a pair of jeans, an American band t-shirt (for her DJ son), some Star Wars figurines, and a couple of specific bracelet charms that she either couldn’t find in her area or were much cheaper in the US.
When my British bloke came to the US for the first time to meet my family, he brought marmite, Cadbury’s chocolate bars, Coleman’s English mustard, and digestive biscuits. ~10 of us gathered around the table sampling this English staples. It was a hit.