I loved them when I was young (my favorite was 1953’s “House of Wax”), but as I got older and started wearing bifocals found 3D annoying. The only 3D movie I’ve seen in recent years was “Avatar,” which I liked, but otherwise, I couldn’t care less about paying for and watching a 3D movie in a theater. My new TV has 3D but I don’t even own glasses for it.
In the early ‘80s, when I was writing commercials for an ad agency, I pitched a 3D commercial to my biggest client, a bank. So far as my production team and I could determine, it would have been the very first 3D commercial to air. The bank agreed to let us do it, but then we discovered purchasing and distributing a large quantity of 3D paper glasses would cost as much as the commercial itself—a LOT of money in ‘80s’ dollars. So that was the end of THAT. To this day I believe that commecial would have been a huge success for the bank.