I think @Seek pretty much nails it. A meme is usually humorous and goes viral, such examples are Chuck Norris jokes, arrow to the knee or the lolwut pear. And some do evolve, the craziest thing I’ve seen was the my little pony meme which started a whole craze. Even spawned communities and documentaries about “bronies and pegasisters”, and included other memes within itself.
Thing is memes are something which appear to have come with the internet and its various communities, meaning that one has to be somewhat familiar with the source material and sometimes the communities that turn them into memes. Meme history is pretty interesting too as they don’t always work the same. For example the “Gogo is Adlai Stevenson” meme began as a rumor but was turned into a meme, as in, it spread around and people laughed at the rumor. But this was long ago, before memes were a regular thing on the net, and if you have no idea who Gogo is or what Final Fantasy VI is, then it shows my point about having to be somewhat familiar with certain things to grasp the nature of the meme.
Tropes are ideas and concepts that define something specific, and because tropes revovle around concepts which keep occurring regularly, they become the definition of something.
The movie “Final Girl”, borrows a trope, as final girl is known to horror fans as the female protagonist who survives until the end while everyone else dies. Or “the black guy always dies first”, or again, every functioning hospital in horror movies are not abandoned, but always really empty for some reason. Reoccurring ideas that cement concepts.
There is a website called TV Tropes which lists hundreds of tropes and names them.