The last insurance quote I got was $6,000 for my mother’s 12 year old car after she literally ran into a brick wall.

That was a good quote.

Sorry, couldn’t resist.
Nobody was hurt, thank goodness.

@Call_Me_Jay yikes. sorry about your mom’s car.

Thanks, but it worked out well. She should not be driving anymore (elderly), and the accident was the catalyst to go car-free and move to a place where she doesn’t need one.

Anyhoo…

What appeals to me in a service company is getting competent help that inspires confidence when I call.

The opposite is getting drones with little information, limited to reading off a script, and not grasping my questions. I’ve never filed an non-routine insurance claim. But on the simple administrative stuff, I’ve experienced some terrible service.

Last week I needed a printed official-looking list of my upcoming 12 months premiums from an insurance company. It took an hour and 5 calls. I am not kidding.

So to attract me, your parents could present themselves as the “sure, I understand, I’ll do that for you!” folks.

“There when you need us.”

“Not all theft is illegal”
Really fun if it’s printed in Latin

@stanleybmanly that’s hilarious.

‘Not complicated. Just good service. ’ Or
‘We’ve got it where it counts.’
Or
‘We manage your bottom line’
Or
Tailored coverage for your assorted needs

We squeeze you, but gently.

Between you and uncertainty

Your hedge against reality or: your hedge against the inevitable.

Or ‘Actuaries, actually. ’

We ensure you get the right insurance

One that my family’s agency used was, “In the beginning there is price, in the the end there is cost.” Another tagline they used was “Insurance professionals.”

I love all of these suggestions so much that I think I’ll use them all and display a different one each time you refresh the page.

If you have a crash, we’ll come up with the cash.

Let us take the risk so you don’t have to.

hey! @Cruiser stole my answer.

Well sort of.

I was coming in with something very very similar focusing on risk.

Ok, I designed the page so that a different quote displays each time you refresh the window.

Feel free to check it out, and the rest of the website, here!

Btw, the website I’m designing is meant to replace this one.

Hope you are aware you invite criticism as well as support for your efforts when you post a question such as this. The site you shared as it is frankly is one I would abandoned in short order. There is zero sizzle pizzaz that would draw me to this company as a reputable company interested in providing insurance services that would be considerate of the exposures I am facing.

Grab the BOSS acronym. Blue Oak Specialty Services….providing insurance solutions to give you the security your future demands of you. Get some graphics that will convey peace and security. Sunrises, waterfalls fuzzy kittens….granpa’s Gmoms holding grandkids hands etc…convey that image as to what would the loved ones they left behind do in their absence.

You need to provide headings and images that convey the notion this web visitor has found an agency that is there for them the seeker of answers to their insurance requirements. Have a contact button for visitors to get immediate answers to their concerns….super important. If they cannot find immediate answer at this site, they will in short order at another site.

@Cruiser I like the minimalist design of the new website.

I don’t think that images of waterfalls or grandmas would enhance its appearance or functionality.

But, thanks for your suggestion!

Did you look at the other pages? There is contact information in the footer of every page, as well as a separate contact page.

@AnonymousAccount8 Honestly I did not for the main reason there was zero visual imagery that motivated me do look any further so I didn’t. Net surfers have a 2 second attention span…if after 2 seconds they are forced to have to read frankly boring dry verbage…IMO you have lost their attention. Good luck with this.

@Cruiser did you look at the original website? From a design perspective I think it looks a lot better.

@AnonymousAccount8 Honestly I like the original site better…it is homey and inviting on a bigger level than the new more sterile I do not what you are offering site you created. Start designing from the agents and or customers perspective other than your own.

@Cruiser thanks for your input.

That opening page is pretty dry. Could you use the logo as a faded out background for the entire page?

I wouldn’t go so far as wanting to add kittens and grandmothers but I think it needs to be a tiny bit warm/inviting.

I should point out that the only people who will be visiting this website are clients and prospective clients of the company who will be looking for specific information or forms.

@BellaB I’ll keep that in mind.

A picky thing – since I’ve been in insurance for 20+ years – is that this

solving the numerous potential risks that afflict automobile and truck dealers of today

isn’t good use of insurance language. In insurance, risks can be identified and mitigated – they can’t be solved.

If I was looking at placing business with you, that error would make me uncomfortable.

__

Have you had a website editor with insurance knowledge look at the site?

Haha yeah, I know, it’s awkward wording.

I didn’t write it though so not on me haha!

I will change it per your suggestion. Thanks!

It’s been changed.

Better!

About the claims page – are there requirements for different jurisdictions for reporting? We’ve got a lot of legally mandated timelines and we have to post those upfront on our corporate site. Are they on the forms (I haven’t gone that far yet)?

I honestly don’t know, but it’s possible it’s yet to be provided to me. My part in building this website has been to design the layout. I did not write any of the content.

I am basically redesigning this website (www.blueoakins.com) in its entirety, using the same content.

Have you looked at the webpages of any of the larger national/international brokers? Definitely ask about legal requirements/vetting. It can effect design requirements. There’s a reason lawyers check business websites before they go live.