It’s .a gimmick in my opinion. It’s Lactose reduced milk for cats since vets now say that cow’s milk is bad for our feline friends. I call BS on that anyway.One of my cats lived 22 years & she drank cow’s milk twice a day for the entire 22 years!!! She died of old age.
^^^ @Tropical_Willie Don’t understand the attitude…Didn’t realize that I had to be a vet in order to have an opinion!!! You want to pay $80/gal to give your cat a drink that’s your option. It’s NOT going to be happening in my home!!!