I think my wife watches every single one of them. Our DVR is chock-full of Hallmark Movies — and it’s not just Christmas. They run seasonal movies year ‘round. After Christmas, it’ll be two months of Valentine’s movies, then Spring and Easter themes, then Summer romance and Christmas-in-July, then Autumn themes, and back around to Christmas.
She loves the warmth and predictability of them. Total comfort food entertainment.
My daughter just bought her a “This is my Hallmark Movie watching” mug.
Filmed mostly in Canada, they present a modern version of Norman Rockwell, small town, Americana that probably didn’t really exist for most people. It’s a total fiction, but it’s oddly comforting in an idealized way.
They’re problematic as the acting/writing quality ranges from daytime soap opera bad to generally good and the plots are 99% predictable. Also, all the lead actors are attractive, vaguely Christian, white people. All minorities and older people are relegated to supporting actors or background extras.