Taking over Twitter has become a challenge for Musk. He owns 10% of their stock at this point. They offered him a seat on their Board in exchange for him signing a contract saying he’d NOT buy any more than 15%. He didn’t like that offer, so he declined it & tried to take over the WHOLE company in retaliation.
Musk could afford to start a new platform to compete with Twitter, but that could take a while to get up & going. Buying a functioning, well established platform is a MUCH wiser decision than starting from scratch. Personally, I don’t think that Musk would have a difficult time wooing people away from Twitter, but that could take months & he’s striking while the iron is hot!!!
trumps new website is called Truth Social. It has failed miserably!!! Even HE won’t use it. His investors are losing money big time. He didn’t put any of his own money into it so he’s got NO interest in how it turns out because he’s out of NOTHING. Once again he has scammed his loyal followers!!!