I don’t disagree with a single thing you said. I also don’t see that as a reason to find Disney to be evil.
EVERY company in the world exists to make money. Every single one. Disney is doing nothing different. You think the company that produces the eggs you are buying is selling those eggs out of some desire to be altruistic? Of course not.
It is absolutely being done to encourage healthier eating. That is a business decision. They were experiencing a backlash of people pissed off that their kids kept asking for crap marketed by Mickey Mouse. So they stopped marketing the crap, to ward off the backlash. Because it was no longer good business. So now they’re marketing stuff that’s healthier. They still make their money, and they stem the tide of public opinion going against them, blaming them for making their fat kids fat.
Good policy makes good business sense. The happier your customers are, the more often they buy from you. This is not rocket science, it’s Marketing 101.
For your P.S.: I never said it’s going to make kids eat eggs more. I said it’s going to make kids not ask for the Chocolate Bar that has Mickey on it, simply because it has Mickey on it. Of course some kids will just ask for a chocolate bar that doesn’t have Mickey on it. But others will instead ask for anything else they can find that has Mickey on it.