@uberbatman, so far your whole thread has been in English. Does that mean that we’ve failed to be expressive because we’ve used the same words that we’ve all heard a million times before? The same words that everybody’s always using? Expression simply doesn’t require that much uniquiositiousness for it to be successful.
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I do believe we’re in a sort of consumerist system in the way that that video (http://www.youtube.com/watch?v=A_ut93YYZu8) was suggesting but that video’s message is pretty alarmist, I hope you can tell. It’s a great video, somehow, but the message is a bit unrealistic and anyway it doesn’t apply strictly to fashion.
Consuming is adopting. If the world were to take on a new idea where they decidedly reject consumerism.. they would still be consuming anti-consumerism. It would simply be the next fad. There’s no escaping it.
“now paying this company to advertise for them” – This is paranoid thinking, I promise you. Listen, you buy a shirt because you enjoy the look of it and the way it looks when it’s on your body. That’s it.
Others who see you in what you’re wearing may be inspired to pursue similar style or brands as they see you wearing IF they too enjoy the look. But they may not!
If you enjoy a particular brand you may well want to promote it to others. Haven’t you ever told someone of a sale you knew of? Or haven’t you ever invited someone to an opportunity to share with you in something you thought was good? Perhaps you found a mecahnic who does a better job than another, so you told a friend, don’t go to Jimmy’s Auto Repair.. go to Charly’s, trust me it’s better!
Different brands make different things. Some make them better than others. There’s no shame in voluntarily promoting brands you’ve found who do things well. Maybe that brand makes a shirt that you like and it happens to have their logo on the front of it.