Kids today are so desensitized to this kind of violence it will be more of a gratuitous joke than anything, They need to show a 18 year old couple living in sparse studio apartment with the mom holding 2 screaming babies and yelling at the dad who is on couch playing Nintendo to get up off his ass and go get a decent job.
This will not convince one person to not slack off. The only ones to benefit from this are the ad agency, and the brother-in-law of one of the directors of the Learn for life organization who (likely) arranged the deal.
I agree with @Cruiser. Maybe they should show women how bad boy, slacker men will screw up their lives down the road.
I’m not sure that this is an anti-slacking commercial, unless the moral is that you should stay in school long enough to acquire the ability to read a simple warning sign (the 2nd grade) Frankly, these kids appear to be so affluent as well as “beautiful” that an education is probably irrelevant.