@Darth_Algar I figure the existing model will change. Vendors will tire of paying for indiscriminate user clicks and users will tire of news feeds filled with crap. Heck, how many of us already have pop up blockers, Ad stoppers, Ghostery, etc.
The new company will make a 2 x FT of money by charging vendors and users a small fee to send out info. That would reduce the tons of junk that gets sent out. In general when something is free it has no value. Vendors can figure how much they spend now on random click and put some of that into sending out targeted, meaningful info.
As a side note more people will recognize that indiscriminate FB posts can mess up your life by affecting job prospects, dating, and other relationships. The “next big thing” will correct this.