The Patriarchy has constructed and maintained a system of treating women like objects, including artificial standards on what constitutes “attractiveness”, which, together with the expectation of subservience, is the main factor in determining a woman’s “value”.
And as such, in order to maintain this system, the Patriarchy also devised a complex web of indoctrination, to ensure that women themselves are forced to internalise and strive to conform to these standards, and define their own self worth by them.
Religion, professional models, “beauty pageants” not only for adults, but also for children, the Make Up industry, the fashion industry, commercials, dolls, dress up dolls, and makeup sets targeted towards children, the movie industry selecting actresses mostly based on appearance.
You are complaining about women adhering to beauty standards, that you, as a member of the oppressor sex, are by association co-responsible its creation and endurance.