Everything mentioned here are things I like about Amazon and it would be difficult for me to say I like one thing more than another. I like the quick and free shipping. I like being able to browse through a large quantity of merchandise with specific criteria. I like being able to compare prices and look at lots of reviews. Returns are easy. 99% of the time, the delivery person gets it right but on the rare occasions when I don’t receive a package, or if an item is damaged, I call customer service and they put a new one in the mail right away without a hard time. I like Prime Video for streaming. I don’t think I watch it as much as I watch Netflix and others but it’s an option. Last but not least I like that if I’m curious to see an item I ordered a long time ago, to see what it would cost now or for whatever reason, I can search for it in my orders and find it to reorder or to look at it for any reason.
I’ve had Prime for around 11 or 12 years and prior to that, I found that when I ordered things during the holiday season, with the minimum for free shipping which was 25 dollars worth of stuff, even without Prime the stuff came within days. I speculated that it was because it was the holiday season and they had a lot of extra staff on hand getting stuff shipped out quickly. Not sure if that’s still the case and I couldn’t compare it now because I have Prime but it was a nice thing, that fairly quick free shipping during the holidays with the minimum.
Stuff on Amazon is not always the cheapest so like anything, you have to know your prices. Recently I was looking for coffee filters, and on Amazon they were not a better deal at all, even the generic ones, even with a huge quantity. The local supermarket had the best price. Costco and Walmart often have better prices on many things, like shampoo, soap, fragrances, etc.