Is there an ethical problem with this approach to magazine subscription renewals?
I have been a subscriber to The Economist for at least ten years. It is a wonderful publication and I learn from it every week. However, over the years the price has gone from $99/year (printed) to $275/year (printed). My subscription ended with the June 1 issue; I didn’t renew at $275.
In an email today, they offered me half price – $137.50/year for a full year. Then next June, the price will double to the regular price of $275. I’m inclined to take the offer.
Is there an ethical issue with resubscribing at the discount, then cancelling next June, waiting a couple weeks for next year’s discount offer, and repeating?
Am I being a smart consumer or am I gaming the system? (or both?)
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