I spend time working on peoples computers in my spare time. I have tried assorted AV programs, and I’d have to say that some are ok, and some are not so ok.
Norton and McAfee are too intrusive. Avast/Avira locked my system up. AVGFREE is ok, not as intrusive, but not as thorough, MSE is not bad, and I heard that Kaspersky is pretty good.
Personally, I think AV programs attract problems, or better, create a problem that it can fix so you feel as though it’s done something. I have gone 5+ years without an AV program, and have no problems.
As for Malware, I swear by Malwarebytes. But most AV programs block it, so it can be considered questionable at best, but it does work. I have never paid for AV, and don’t intend on starting. Hope this helps you.